All do it. Everyone needs it. Some talk about it. But few know how to behave properly. At first glance, going to the supermarket seems like child’s play. But on your way back home, you notice that a few other products that were not planned for, have joined the milk and toilet paper you were supposed to buy…and that hurts your wallet. This painful experience can be easily avoided by seeing through the clever tricks of dealers and to be aware of clever solutions for their shopping traps.
When the eyes are bigger than the wallet
The shopping cart is still empty and the motivation is high. Upon entering the shopping hall, everyone is immediately greeted by the varied assortment of fresh fruit and vegetables. The colours, the scent, the inner appeal to eat healthily – so much quicker to reach for the shelf than your wallet can react. Inspired by the feeling of having provided a balanced and nutritious basis, it is easier to let off steam in the other, less healthy departments. A few bags of chips may end up in the trolley. Good budget planning and stubborn adherence to it reduces the risk of losing your temper.
The rose-colored glasses
A large proportion of people see great importance in buying brands. After all, a brand stands for a certain status and supposedly also for good quality. But that can be deceptive. In the food industry, a well-known name from advertising and a higher price is not equal with the quality of the product. Mostly, buyers pay for the brand image and a certain lifestyle associated with it. But for self-confident shoppers, who are cool without a brand, every supermarket offers cheaper alternatives. Private labels and no-name products are often found at the bottom of the shelf for market research reasons. Consumers are not supposed to find them immediately – since the business with well-known brands makes more profit. From the consumer’s point of view, however, it pays off to reach to the bottom.
Try new things every now and then: Supermarkets, or weekly farmer markets
The walk to the regular supermarket is often the most comfortable. It is usually not far away, the offer is known, habits can be maintained. But a little variety in the shopping experience can’t hurt. Especially recommended are visits to the weekly farmers market or directly to the farmer. The weekly farmers market convinces with quality, taste and the good conscience to buy regional products. Seasonal shopping is not only fresh and tasty; due to the correspondingly high supplies, it is even cheaper than strawberries that were imported from far away for Christmas.
Smart shopping: Organization is everything
When shopping for a multi-person household, be it a shared flat, family or office community, leads to unhelpful wandering through the supermarket, the desire for a simple solution is great. Fortunately, with a smart shopping supporter, grocery shopping together is a real treat. Shopping lists are created, missing products are added and shopping is easily managed together. So everyone is always up-to-date and double shopping is reduced.
It’s the little things that make life easier. With consideration, discipline and sufficient insight, weekly grocery shopping can become a true sense of achievement.